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KM

Kathy McGrath

SVP Digital Media Partnerships at Active International

Kathy McGrath has extensive work experience in the media industry. Kathy started their career at MPG in 1987 as part of the Local TV Buying Group until 1992. Kathy then joined Active International in 1993 as a Sr. Media Market Specialist until 1995. From there, Kathy held various positions at Active International, including VP/Associate Director of Electronic Trade from 1995 to 2003, VP/Director of Spot TV from 2003 to 2008, and VP/Director Integrated Media Strategies from 2008 to 2014. Most recently, they served as the SVP, Director of Digital Trade at Active International from 2014 until their current role as SVP Digital Media Partnerships, which they have held since 2020. Throughout their career, Kathy McGrath has demonstrated expertise in developing and negotiating partnerships with digital media providers, managing corporate trade, and maximizing trade credits for clients.

Kathy McGrath completed their high school education at American Community School in Cobham, England, from 1979 to 1983. Kathy then pursued their bachelor's degree in Marketing at Providence College from 1983 to 1987, earning a BS in the field.

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