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Eric Cole

Senior Media Market Specialist at Active International

Eric Cole has over 20 years of experience in media buying, promotion, and marketing. Eric has worked in various roles such as Senior Media Market Specialist at Active International, National and Local TV Media Buyer at Ring2Media and Professional Media Services, and Director of Promotion at Rock Ridge Music. Eric has also worked as an Account Executive at Pamal Broadcasting and as the Director of East Coast Promotion & Marketing at Digital Musicworks International. Prior to that, they worked as the Senior Director of Rock Promotion at Artemis Records and as the Head of Radio Promotion at Concrete Marketing. Eric has extensive experience in media planning, executing promotional campaigns, negotiating rates, cultivating relationships with networks and stations, and analyzing demographics and networks for targeted advertising. Their expertise spans across various media platforms including terrestrial, satellite, cable, and internet broadcasting. Eric has a track record of successfully increasing sales and returning departments to profitability.

Eric Cole attended Purchase College, SUNY from 1992 to 1997, where they obtained a degree in Sociology. In addition to their college education, they also received an Inbound Certification from HubSpot in November 2014.

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