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Vanessa B. is a seasoned professional in marketing and automation, currently serving as the Professional Services Manager and Sr Marketing Automation Consultant at Act-On Software, Inc. since September 2021. With a diverse background, Vanessa previously worked at TikTok as a Partner, where involvement included creating campaigns and tracking content engagement. At Glantz Sign Supplies, Vanessa held the position of Senior Marketing Manager, defining KPIs, managing marketing assets, and directing CRM and marketing strategies. Prior experience also includes roles as Digital Marketing Manager and Sr Marketing Account Manager at Vonazon. Vanessa holds a B.A. in Communication with an emphasis in Business and Non-Profit from California State University Channel Islands and has additional education from California State University, Monterey Bay, and Los Angeles County High School for the Arts.