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Santiago López Cánovas has held various roles in the music industry since 2015. Santiago began as a Legal Intern at Nike in 2015. In 2016 they became an A&R Manager at WINDMILL SOUNDS, S.L. In 2017 they took on the role of Digital Distribution at Ventilador Music. In 2018 they became the Head of Management & Booking, Head of Record label, and Head of Services for Musicians at Acqustic. During their time at Acqustic, they were responsible for the creation and development of the Acqustic record label and the career of artists like Malmö 040. Santiago also increased the label's reach from 12,000 to 400. In 2020, they became a Professor of the Postgraduate in Music Business Management at IMB International Music Business School.

Santiago López Cánovas completed a Graduado en Derecho por ESADE, Faculty of Law - URL from 2010 to 2014. Santiago then completed a Joint Certificate in International & Business Law from Freie Universität Berlin from 2014 to 2015. Following this, they completed a Doble máster: Master Universitario Abogacía + Master en Derecho Internacional de los Negocios from Esade from 2014 to 2015. Santiago then completed an Intarnational Exchange Program from University of Oslo (UiO) from 2013 to 2014. Lastly, they completed a Postgrado en Gestión del Negocio global de la Música from Universitat Pompeu Fabra from 2015 to 2016.