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Ron Hollett is an experienced professional in market insights and category analytics, currently serving as the Shopper Insights Manager for the Kroger Team at Acosta Sales & Marketing since September 2010. Their expertise includes utilizing dunnhumby data to drive client strategies and category growth, conducting post-promotion analyses, and delivering performance reports to monitor trends. Previously, Ron held key positions at ACNielsen BASES, including Director and Manager of Market Insights, where Ron directed strategic initiatives and managed resources to support global expansion. Ron began their career as a Syndicated Data Services Analyst at BASES, leveraging retail data for forecasting and analysis. Ron holds an A.S. degree in Computer Sciences, Industrial Technology, Management, and Marketing from Wilmington College.