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Christina Davis has extensive experience in primary and secondary research, shopper insights, and marketing analysis within the consumer packaged goods industry. With a background in statistics, Christina has worked with major companies like Acosta, Illumination Research, and Procter & Gamble. Christina has led various projects focused on shopper behavior, product trends, and market knowledge, contributing to successful product launches and strategic initiatives. Their expertise in research and analysis has been instrumental in driving key business decisions and shaping marketing strategies.