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Adrija Vaiciulionis is a seasoned professional with extensive experience in market insights, UX research, and brand strategy. Currently serving as the Manager of Market Insights and UX Research at Acorns since November 2020, Adrija previously held roles such as Senior Manager of Brand Strategy at Tripadvisor and Manager of Insights and Analytics EMEA at Landor & Fitch, where work focused on diverse industries including oil and energy, automotive, retail, and financial services. Earlier career experiences include project management and research associate roles at Third Bridge Group Limited and MicroCapital Monitor, contributing to significant publications and analyses in microfinance and economic trends. Adrija's academic background includes a Bachelor of Arts in Economics and International Relations from Boston University, supplemented by further studies at New York University's School of Professional Studies.