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Steve Michaels is currently serving as the Senior Vice President of Fleet and Asset Management at Acme Lift Company since July 2018. Prior to their current role, Steve held positions as Vice President at Neff Rental (Acquired by United Rentals) from May 1998 to December 2017 and as Vice President of Fleet Operations at Hertz Equipment Rental Corporation from September 1980 to May 1998. Steve's responsibilities include fleet procurement, creative fleet solutions, increasing ROI through effective fleet management, contract management, and developing sales systems to improve customer retention.