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Geoffrey Amyot is the founder and CEO of Achievement Awards Group (Pty) Ltd, a position held since January 1981. Geoffrey also serves as a director at bountiXP, a SaaS company focused on employee recognition and engagement, and at Playa and GET Rewards, both specializing in innovative solutions for motivation and customer loyalty, respectively. Prior to these roles, Geoffrey acted as the Marketing Director at Windsor Motivation from 1975 to 1980, contributing expertise in the incentive marketing and motivation industry. Educationally, Geoffrey completed matriculation at Wynberg Boys High School in 1970.