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Desa Zraick is a seasoned professional with over 20 years of leadership experience, currently serving as Principal Consultant at AchieveUnite Inc. since March 2021, where responsibilities include channel strategy and program management. As Managing Director at Channel Zraick since June 1995, Desa Zraick focuses on helping clients achieve and exceed their partnering goals. Expertise spans various areas including business and strategy planning, channel and alliance marketing, program development, customer experience, and demand generation. Previous roles include positions at notable companies such as Genesys Telecommunications and Sun Microsystems. Educational credentials include a BA in Marketing Communications from Ateneo de Manila Loyola University and a program completion at Harvard Business School in 2007.