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Praveen Goud is a Vice President at Merilytics with nearly a decade of experience. He is the Head of Merilytics’ CPG & Retail Vertical with expertise in customer analytics, marketing analytics, pricing analytics, operations analytics, and revenue cycle management.

At Merilytics (acquired by Accordion in 2023), Praveen’s engagements span a variety of sectors, including consumer, private equity, manufacturing, healthcare, renewable energy, and telecom. His notable projects include setting up end-to-end S&OP processes, identifying optimal fulfillment strategy and reducing shipping spend, analyzing price elasticities to identify pricing opportunities, helping design the customer retention strategy, and improving efficiencies in revenue cycle management.

Prior to joining Merilytics, Praveen worked as a Planning Manager for a leading construction firm heading the project planning, commercials, cash flow projections, and budgeting.

Praveen graduated with honors from Indian Institute of Technology, Kharagpur with Bachelor of Technology in Civil Engineering.