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Natalie McCollin started their work experience as an Assistant Relationship Manager at Royal Bank of Scotland Business from September 2003 to August 2006. Natalie then worked as a Marketing Executive at JOURNEYS TRAVEL INSURANCE from August 2006 to March 2008, where they handled all marketing communication and represented the company at key events. Natalie then joined Netizen Digital in March 2008 as a Search Executive, focusing on PPC management and setting the foundation for their knowledge in digital marketing. Natalie worked there until August 2010. After that, Natalie worked at Accord Marketing from August 2010 to March 2016, initially as a Senior Digital Account Manager and later as a PPC Director, responsible for driving PPC growth and implementing strategies for clients. Finally, they served as a Senior Client Director at Accord Marketing from April 2016 onwards, overseeing creative campaigns and ensuring client satisfaction.

Natalie McCollin obtained a Bachelor of Arts (B.A.) degree in Advertising from the University of West London in 2003. In 2019, they completed a Marketing Week Mini MBA with Mark Ritson.