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Paula Serrano Tomé has a range of experience in digital marketing. Paula started in 2013 as a SEM Specialist at Clever PPC, where they planned and executed PPC campaigns on various platforms and optimized them based on performance metrics. Paula also supported the marketing department by creating client databases and proposals. In 2014, they moved to NIVORIA Group as a SEM Specialist, responsible for managing major accounts and creating and optimizing campaigns on Google Adwords, Yahoo/Bing Ads, and Google Admob. In 2015, Paula joined Telemark Spain as a Digital Marketing Manager, overseeing SEM and Social Ads campaigns for clients, defining strategies and objectives, and analyzing campaign performance. Their most recent role is as the Head of Digital Marketing at ACCOM, which they started in 2018. The provided information does not include an end date for this position.

Paula Serrano Tomé earned a double degree in Business Administration and Advertising and Public Relations from Universidad Rey Juan Carlos from 2008 to 2013. Paula also studied Economics as an Erasmus student at École Supérieure de Commerce de Troyes, France from 2011 to 2012. In addition, they obtained various certifications including Google Adwords Certification in Publicidad de Display, Fundamentos de Adwords, Publicidad de Shopping, and Publicidad en Búsqueda, as well as Google Analytics certification. Paula also passed the Bing Ads Accredited Professional Exam in 2013.