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Bethany Smith is an accomplished marketing and communications professional with extensive experience in managing national brand, marketing, and communication campaigns. Currently serving as National Manager - Insights & Engagement at AccessEAP since May 2023, Bethany has previously held key positions including Brand and Communications Manager and Campaigns Manager at The Salvation Army Australia. Other notable roles include Marketing Strategy Lead at Life Without Barriers, and multiple positions at The Salvation Army Australia from 2012 to 2019, where Bethany contributed to strategic planning and management of significant fundraising initiatives. With a Bachelor of Arts in Communication - Advertising from Charles Sturt University, Bethany possesses a strong skill set in strategic brand guidance, team leadership, and stakeholder engagement, as evidenced by various achievements in enhancing organizational effectiveness and campaign performance.