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Fangzheng (Kay) Xu is an experienced professional in product and brand management, currently serving as a New Product Management Specialist at Access Corporate Group since January 2022. In this role, Fangzheng coordinates and manages various launching and promotion projects, participating in the end-to-end innovation process for over 10 beauty and wellness brands. Previous experience includes roles as a Brand Management Specialist and Product Marketing Specialist, where Fangzheng developed marketing materials, oversaw advertising campaigns, and executed sustainable social media marketing plans. Fangzheng also has a background in project management, having worked at Biotech Health Services and contributed to projects aimed at optimizing user experience and market research. Educational credentials include a Master of Commerce with a focus on Project Management and Marketing from the University of Sydney and a Bachelor of Engineering in Land Resources Management from Kunming University of Science and Technology.