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Theresa (Howe) Forman is an accomplished marketing and strategy professional with extensive experience in brand development and go-to-market strategies. Currently serving as Partner and Chief Strategy Officer at G&G Advertising since April 2024, Theresa focuses on strategic direction and client alignment within the firm's brand-building initiatives. As a Partner and Chief Strategy Officer at Acart Communications since May 2020, Theresa leads branding efforts utilizing customer insights to enhance client engagement. Additional roles include an Activator at SheEOâ„¢ supporting female innovators, and a range of leadership positions at McMillan, where Theresa advanced from Senior Marketing Strategist to President over a decade. Academic credentials include a Bachelor of Arts in English from Concordia University and a Commerce/Business Degree from Vanier College.