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John Higginbotham serves as the Executive Vice President and Chief Operating Officer for ACA Connects. Higginbotham is responsible for all of the daily operations of the organization and directly oversees the development and implementation of the marketing and growth strategy for member and associate member companies. Higginbotham holds a BA and MA in Communications from Morehead State University. Before joining ACA Connects in 2020, Higginbotham spent nearly 25 years as a member-operator with the Frankfort Plant Board, a municipal utility in Kentucky. John retired as the Assistant General Manager – Telecom, in 2017.