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Bruce Davis has been working in the industry since 1994. Bruce started their career as a Senior Consultant at The Value Engineers, followed by a role as Brand Strategy Director at Happy Dog in 1999. In 2001, they worked as a Brand Planner at Imagination, and in 2002 they became a Freelance Market Research Manager at Egg. In 2004, they took on the role of Ethnographic Researcher at Zopa, where they worked with the founders to inspire the ideas and insights behind the creation of Zopa. In 2009, they co-founded Abundance Investment and held the role of Co-founder and Joint Managing Director. In 2010, they became a Visiting Research Fellow at the Bauman Institute, Leeds University, School of Sociology and Social Policy. Additionally, Bruce Davis has been a Freelance Ethnographic Researcher and Brand Consultant since 2000, working on projects in the UK, Russia, Europe, Australia, and the USA.

Bruce Davis has a varied education history. Bruce attended Aylesbury Grammar from 1985 to 1991, then went on to pursue a MA in Classics at the University of Cambridge from 1991 to 1994. Most recently, they completed an Executive MBA from Quantic School of Business and Technology in 2020.