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Mads Hofman Hansen is the CEO of Abtion and a partner in the company as well. Mads also holds the role of Partner & COO at the Institut for 4-dages arbejdsuge. In addition to their roles in various companies, Mads is also a Spejderleder at Det Danske Spejderkorps. With a background in Economic and Business Administration from Copenhagen Business School, Mads has a wealth of experience in E-commerce, Marketing, and Web Development. Their past roles include Senior Consultant at Magnetix A/S and Co-founder of Soii. Currently, Mads also serves as a Bestyrelsesmedlem at Creative Club (Danmark) and as a Jury Member at the Danish Digital Award.