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Liza Elder, M.S., currently serves as the Senior Customer Marketing Manager at Absorb Software since September 2023. Liza previously held the position of Brand Manager at Guardion Health Sciences from March 2021 to August 2023, where Liza managed six external agencies and refined brand messaging for a $14MM brand. In prior roles, Liza pioneered digital marketing strategies for dietary supplement brands at Guardion Health Sciences and served as a Marketing Strategy Consultant for Walgreens, developing localized marketing plans. Liza's early experience includes internships in marketing at Defined Learning and Intersport. Liza holds a Master of Science in Integrated Marketing Communications from Northwestern University, achieving a GPA of 3.88, and a Bachelor of Science in Learning and Organizational Change from the same institution, with a GPA of 3.67. Liza was also a dedicated student-athlete, contributing to a nationally ranked women's lacrosse team while navigating significant injuries and achieving various academic accolades.