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Ukasha Anwar is a Digital Marketing Specialist currently at Absoluit, specializing in keyword research, search trend analysis, and optimization of content and landing pages. Previous experience includes roles as a Digital Marketing Executive at UnitedSol (Pvt) Ltd, focusing on website optimization and user experience, and as a PPC Executive at Tile Mountain, where strategy formulation and detailed keyword research were crucial. Additional experience as a Search Engine Optimization Executive at Hukumat Networks involved managing SEO strategies for traffic growth, alongside an internship in SEO. Ukasha began a career in communication and customer service with roles as a Transcriptionist at Touchstone Communications Inc. and a Customer Sales Representative at Airband Communications. Ukasha holds a Bachelor's degree in Computer Science from the University of Engineering and Technology, Taxila, following earlier studies in Pre-Engineering and Science.