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Robert Labayen is currently the Head of Creative Communication Management at ABS-CBN Corporation, where Robert promotes the company's image, platforms, programs, and advocacies. Prior to that, Robert worked as the Managing Partner and Executive Creative Director at JWT Manila, and as the VP-Creative Director at Ace Saatchi & Saatchi. Robert studied Mass Communication at the University of the Philippines and holds a degree in AB Sociology from Bicol University.