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Patrick Laroco is a seasoned professional with extensive experience in marketing and business management across various organizations. Currently serving as the Business Manager for MYX at ABS-CBN Corporation since January 2021, Patrick also holds the position of Head of Marketing at BroadLive Entertainment and Dongalo Wreckords, and is the Founder & Editor-in-Chief of Next Level Fantasy NBA. Previously, Patrick worked at ABS-CBN Corporation - Creative Programs Inc. as Marketing Manager, where notable accomplishments include leading the MYX Awards 2020 Virtual Event and spearheading partnerships with major platforms like Twitter, Spotify, and TikTok. Patrick's early career includes roles at Primetime Creatives, Inc., Sitel, San Miguel Corporation, and Prospectus Thematic Teambuilding, alongside a Bachelor of Business Administration in Marketing from Polytechnic University of the Philippines.