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Gonen Bar-lev possesses extensive experience in leadership roles within the technology and e-commerce sectors. Currently serving as VP Commerce & Dev and e-Commerce department Manager at abra since June 2021, Gonen previously founded and led Web-E as CEO from October 2020 to December 2022. Gonen also held the position of Project Manager at Signature-IT from October 2018 to October 2020, and served as Technology Officer in Unit 8200 of the Israeli Intelligence Corps from August 2012 to August 2018.