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Patrick Soto is an accomplished marketing professional with extensive experience in digital strategy and advertising. As Managing Partner, Managing Director, and Director of Marketing & Digital Strategy at AB&A Advertising since 2015, Patrick oversees innovative growth initiatives and strategic planning. Prior experience includes serving as Director of Marketing Strategic Planning at P. Soto Consulting, Inc., where Patrick helped businesses establish a presence in South Florida and nationally. Earlier experience as Director of US Advertising at Zed involved creating effective advertising programs that boosted North American sales significantly. Patrick holds a Bachelor of Science in International Relations/Advertising from Florida State University and a certification in Campaign Management.