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Jose Eduardo Pieri is a Partner at Palma Guedes Advogados, leading the Technology Practice focusing on IP, copyright, entertainment, advertising, games regulation, data protection, and privacy. Jose Eduardo also serves as Diretor Relator de Comissões de Estudos at ABPI Associação Brasileira da Propriedade Intelectual and previously worked as a Partner at BMA – Barbosa Müssnich Aragão. Jose has experience in IP transactions, licensing, trademark, copyright, unfair competition, publicity rights, and rights in advertising. Jose Eduardo holds an LLM in Intellectual Property from the University of Illinois Chicago School of Law and studied at Universidade Federal do Rio de Janeiro and EARJ - Escola Americana do Rio de Janeiro.