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Atreyo M. is an experienced brand manager currently leading the brand strategy for three prominent regional news channels at ABP Network since February 2020. With a strong background in marketing, Atreyo has previously held significant roles at Shemaroo Entertainment Ltd. and Epic Channel India, contributing to successful launches and campaigns. Experience includes managing regional marketing for HDFC Bank, overseeing marketing initiatives for Cafe Coffee Day, and executing brand events for The Telegraph. Educational qualifications include an MBA in Marketing & Banking from ICFAI Business School and a Bachelor's degree in Accounts & Finance from City College, Calcutta University.