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Rob de Boer is an experienced media strategist currently working at Abovo Media since July 2017, where responsibilities include developing media and marketing communication strategies with a focus on measurable results and impactful cross-media approaches for clients in various sectors such as automotive and retail. Previous roles include senior media consultant positions at both Abovo Media and XXS Amsterdam, where expertise in creating cross-media strategies was honed. Rob de Boer also gained experience in e-commerce management at Stumpel and project management at Local Planet. Educational qualifications include a bachelor's degree in Advertising, Marketing, and Communication from Amsterdam University of Applied Sciences, supplemented by a minor in brand management.