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Niels Bruinsma serves as the Strategy & Insights Director at ABOVO Media since September 2012, where efforts have shifted towards acquiring cross-media knowledge amid company growth. Additionally, Niels holds the same title at Local Planet since January 2022. Prior experience includes tenures as Strategy Director at M2Media & More from January 2007 to August 2012, where responsibilities encompassed overseeing integration of online and offline strategies and leading the online and strategy department. Niels also worked as a Communication Consultant at Mediacom in late 2006 and as a Senior Media Planner at Kobalt from August 2003 to September 2006, contributing to Kobalt's recognition as AMMA Mediabureau van het Jaar in 2003. Early career roles include Media Planner positions at Zenith Optimedia and Optimedia. Niels holds an HBO degree in Management Economie en Recht from NHL Hogeschool, completed in 2001.