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Daan Vrijsen is an experienced professional in media consultancy and strategy, currently serving as Head of Strategy at Abovo Media since August 2017. In this role, Daan is responsible for developing media and marketing communication strategies based on comprehensive customer journeys and business objectives, working with clients such as Basic-Fit and Nationale Postcode Loterij. Daan is also a member of the "Consumer Insights" taskforce at VIA Nederland and a blogger for Marketingfacts. Previous experience includes leadership positions at Social Inc. and Red Urban Amsterdam, where Daan contributed to innovative campaigns for notable clients. Daan's career began with internships at Young & Rubicam and Publicis Groupe Media. Daan holds a Bachelor of Applied Science in Advertising from the Amsterdam University of Applied Sciences.