Martijn Zwart is an experienced design professional specializing in innovation and user experience. Currently serving as the Head of Innovation Design at ABN AMRO Bank N.V., Martijn oversees UX design, user research, and experimental design to foster corporate innovation in a regulated environment. Previous roles include UX Lead and Strategic Designer at ABN AMRO, Head of Innovation Design at TomTom, and Freelance Product/UX Designer for various major clients. Martijn co-founded Upscreen, focusing on digital narrowcasting solutions, and has a background as a university lecturer at the University of Twente, where recognition included a 'teacher of the year' award. Martijn holds an MSc and a BSc in Industrial Design Engineering from the University of Twente and is currently furthering education at Beijing Jiaotong University.
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