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Balaji Dussa is an experienced marketing professional currently serving as Senior Manager Performance Marketing at AbhiBus since September 2021, overseeing performance marketing and affiliate partnerships. Previously, Balaji held roles including Performance Marketing Manager at Sidewalk Labs for a brief period and Digital Marketing Consultant, as well as Assistant Manager - Digital Marketing at the Indian School of Business. Earlier career experiences include roles at Deep Red Ink, Beyond Studioz, Silly Monks Entertainment Ltd., and Adathon Advertising & PR, focusing on campaign management, user acquisition, and analytics. Balaji holds a certification in Business Analytics from the Great Lakes Institute of Management and a Bachelor of Technology in Information Technology from Jb Institute Of Engineering and Technology.