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Catherine Parlane is a seasoned professional in sales and marketing with extensive experience in driving growth for various companies in the food and beverage sector. Currently serving as GM Sales & Marketing at ABE'S Bagels since September 2022, Catherine is instrumental in reshaping the sales and marketing strategy to foster significant growth. In addition, as Commercial Property Manager for Garthland's Trust since March 2020, Catherine effectively manages a diverse commercial property portfolio. Previous roles include General Manager at Dakota Sales Management, where Catherine transformed the agency's performance, and Marketing and Sales Manager at Blue Frog Breakfast, contributing to substantial sales increases. Catherine's background includes impactful positions at BRITVIC PLC, Premier Foods, and multiple roles at Heinz Wattie's and Coca-Cola Amatil. Catherine holds a Certificate in Digital Marketing from the New Zealand Marketing Association.