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Carlyn Smith

Senior Manager, Digital Marketing Operations at Abercrombie & Fitch

Carlyn Smith is a seasoned digital marketing professional with extensive experience in managing marketing operations across various industries. Currently serving as Senior Manager of Digital Marketing Operations at Abercrombie & Fitch Co. since August 2021, Carlyn previously held key positions at Baesman, including Director of Marketing Operations & Client Success, where expertise as a subject matter expert in email and digital strategic planning was demonstrated. Carlyn's portfolio encompasses both B2B and B2C brands, showcasing proficiency in collaborating with development teams and executing integrated marketing strategies. Additional roles include Account Director at Falls Digital and various management positions at Baesman and Experian CheetahMail, with a foundational background in marketing program coordination at MindLeaders and business development at AOL LLC. Carlyn holds dual Bachelor’s degrees in Economics and Psychology from The Ohio State University.

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