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Felipe Castro Echeverri has a diverse work experience in digital marketing and management roles. Felipe started their career as a design intern at Intergrupo, where they supported the creation of digital graphic pieces and designed social media and website content. Felipe then worked as a community manager at Spider Digital Marketing, where they managed social networks for various companies and created social media content. Felipe also worked as a social media manager at Wheels S.A.S., where they developed digital marketing strategies. Felipe then moved on to become a social media manager at Aulas Amigas, where they built digital marketing strategies and managed the personal brand of the CEO. Felipe later worked as a digital marketing manager at Solid, where they developed digital marketing strategies, managed campaigns on platforms like Google Ads and Facebook, and provided training on social media strategies. Felipe continued their career as a digital marketing manager at Migrate Australia - Agentes de Educación, where they built a digital marketing department, developed digital marketing strategies, and created content for various channels. Felipe then served as an analyst at victoriacocina, where they focused on digital analytics. Felipe later worked as a digital marketing director at Mandala Cases, overseeing digital marketing efforts. Felipe then joined Los de Marketing as a director of e-commerce, where they were responsible for e-commerce operations. Currently, Felipe holds the position of paid media manager at ABCW and will soon transition to the role of paid media director.

Felipe Castro Echeverri began their education at Universidad Pontificia Bolivariana, where they studied Publicidad from 2009 to 2014. In 2018, they attended Australian Pacific College and obtained certificates in both business and project management. Then, in 2019, they returned to Australian Pacific College for a diploma in social media marketing. Prior to their university education, Felipe attended Carlos Castro Saavedra from 2001 to 2008 and earned a Bachiller degree. Additionally, Felipe has obtained various certifications, including Google Analytics 4, Klaviyo Product Certification, and multiple certifications from Google Ads in areas such as display, video, search, and measurement. Felipe has also completed a course on growth hacking with digital marketing through Udemy.