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Rich Lane has a wealth of experience in sales and leadership roles across various companies such as Abcam, General Mills, Fiddes Payne, KP Snacks, Dairy Crest, The JordansRyvita Company, Cadbury Trebor Bassett, Cadbury plc., and General Motors. With a background in marketing, Rich has successfully led teams and implemented strategic plans to drive growth and achieve corporate objectives. Rich has a strong track record of delivering consistent top and bottom line growth in retail sales value across different product categories.