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Federico Rocha is a seasoned professional with extensive experience in sales management, consulting, and academia. Currently serving as a Columnista at ABC and Gerente General at Modena Comercial s.a., Federico also holds a position as a university professor at Universidad Católica de La Plata. Previous roles include leadership positions at Grupo Clarín, where Federico managed a sales network of 100 distributors, and as Jefe de Ventas at Tecind S.A., focusing on retail and wholesale sales networks. Federico's educational background includes degrees from prestigious institutions such as Harvard Business School and the Disney Institute, specializing in negotiation, conflict resolution, and leadership. Additionally, Federico has contributed as a speaker and facilitator at Silvia Gil Holding, emphasizing human potential development.