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Heather Pfieffer is an experienced professional in shopper insights and category management, having held multiple managerial positions at prominent companies, including Abbott and Henkel. With a background that includes roles such as Shopper Insights Manager for Target and Senior Category and Insights Manager for the Target Team, Heather also has experience as a Business Support Manager and Category Merchandiser at SUPERVALU. Heather Pfieffer began their career as a Category Development Analyst at Kimberly-Clark. Heather Pfieffer earned a Bachelor of Arts degree in English Literature from Southwest Minnesota State University.