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Sophie Neate is the Global Head of Digital Marketing and Content at ABB since March 2020, leading marketing strategies for a technology leader in electrification and automation. Previously, Sophie held the position of Head of Marketing and Communications for ABB in New Zealand, managing integrated marketing and communication activities, customer experience, and stakeholder management. Before joining ABB, Sophie served as Senior Marketing Manager at Tabcorp, overseeing marketing initiatives for a leading gambling entertainment group, and as Group Marketing Manager for INTECQ, part of Tabcorp's gaming services division. Earlier experience includes a stint as Group Marketing Manager at Quant Service and a role as Marketing Manager at ABB from 2012 to 2015. Sophie holds a Bachelor of Business Studies in Marketing from Massey University.