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Paula Caudill has over 20 years of work experience in the wine industry. Paula began their career in 1998 as a Sales Associate at Seattle Cellars Ltd, where they gained experience in retail wine sales and event organization. In 2002, they joined Abacela as part of their marketing and sales team, where they managed direct-to-consumer marketing, wine club management, social media, and website maintenance. Paula also handled wholesale sales and distribution to on- and off-premise accounts. Paula worked at Abacela until 2018, when they were promoted to the role of National Sales Manager. In 2006, they became a Committee Member at the Umpqua Valley Winegrowers Association and a Consultant at Reustle - Prayer Rock Vineyards. Additionally, Paula worked as a Private Social Media Consultant at Vinum Marketing starting in 2011. Throughout their career, they have developed expertise in social media marketing, brand management, email marketing, and sales.

Paula Caudill completed their undergraduate education from 1995 to 1998 at the University of Washington. During this period, they pursued a Bachelor of Arts degree in Art History, Criticism, and Conservation.