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Sandra Martinelli is an accomplished professional with extensive experience in marketing and communication. Currently serving as CEO of ABA - Associação Brasileira de Anunciantes since September 2014, Sandra has previously held significant roles, including Director of Relationship Strategies and Activation at Grey141 and Marketing Executive Superintendent at Banco Santander, where responsibilities included leading advertising, sponsorships, and digital marketing. Sandra's career began at EMPRESAS DOW as a Public Relations Trainee, and notably included leadership positions at Unibanco as Director of Quality and Corporative Marketing Director, as well as Client Services Director at Ogilvy Public Relations. Education credentials include an MBA from Fundação Dom Cabral and a degree in Social Communication specializing in Public Relations from Universidade São Leopoldo - Unisantos.