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Joe Lennon has over a decade of experience in brand strategy and innovation within the beverage industry, currently serving as Vice President of Insights at Anheuser-Busch InBev since July 2012. In this role, Joe oversees brand strategy and execution for Michelob ULTRA and has held leadership positions for Bud Light, along with directing innovation strategies across multiple brands, including Budweiser and Shock Top. Prior experience includes engineering roles at Procter & Gamble, focusing on packaging development for beauty care and deodorant products. Joe holds an MBA and a Master of Engineering Management from Northwestern University, as well as a Bachelor of Science in Mechanical Engineering from The Ohio State University.