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Joao Pedro Gentil Zattar is an accomplished marketing professional with significant experience in the beverage industry. Currently serving as the Global Marketing Director for Corona Extra at AB InBev, Joao Pedro has previously held various senior marketing roles at Ambev, including Head of Marketing for Corona Extra in Brazil and National Sports Marketing Manager. Joao Pedro also gained experience as a Brand Experience/Connections Manager at Ambev and completed an internship at Embratel. Educational qualifications include an MBA from COPPEAD UFRJ and a Bachelor's degree in Industrial Engineering from Pontifícia Universidade Católica do Rio de Janeiro.