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Gayathri Choda has over 14 years of professional experience in the fields of healthcare research, digital marketing, analytics, software engineering and more. In 2019, they founded and became the CEO of Aarca Research, Inc., a healthcare research and technology company whose product IHRA uses a non-invasive method for early detection of Metabolic Co-morbidities. From 2015 to 2019, they were the Founder and CEO of Digitant Consulting, a data-driven digital marketing consulting and service company. From 2013 to 2015, they worked as a Digital Strategist for a national political party in India and then joined the Government of AP as Officer on Special Duty (OSD) to the CM. From 2012 to 2013, they were the Head of Analytics, India & MENA for Sizmek by Amazon. From 2010 to 2012, they worked as a Local Insights and Optimization for KnowledgeBase Marketing (WPP). From 2009 to 2010, they were a Senior Analyst for Time Inc. and from 2007 to 2009, they were a Business Analytics Consultant for Egen. Finally, from 2005 to 2007, they were a Software Engineer for CSC.

Gayathri Choda obtained their Master of Business Administration from the Illinois Tech Stuart School of Business between 2006 and 2008. Gayathri also obtained their B.Tech in Electrical and Electronics Engineering from Jawaharlal Nehru Technological University between 2001 and 2005.