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Juan Martinez has extensive experience in international business, particularly in the coffee export industry, demonstrated through a seven-year tenure as an International Business Coordinator at Cafexcoop S.A., where Juan spearheaded export plans that resulted in a 20% increase in exports. Prior to this role, Juan worked as a Support Operations Assistant at Comexpal Customs Agency, focusing on the preparation of import and export documentation to ensure compliance with customs regulations. Juan holds a Postgraduate Degree in Marketing Management from Centennial College and a Bachelor's Degree in Marketing and International Business from Universidad Autónoma de Occidente.