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Tony Roy

Chief Marketing Officer (edtech, Revenue Cycle Management, Membership) at AAPC

Tony Roy is an accomplished marketing executive with extensive experience in driving growth and digital transformation across various industries, including EdTech, healthcare, and eCommerce. Currently serving as Chief Marketing Officer at AAPC since May 2019, Tony has successfully doubled revenue and EBITDA and significantly increased paid membership. Previous roles include Chief Revenue Officer at Crow and Raven Inc. and Founder of Tank Design, where strategic marketing services were offered to high-profile clients such as Facebook and FedEx. Additional leadership positions include Vice President roles at Life Line Screening and ServiceMaster, where Tony drove substantial revenue growth and successful brand overhauls. With a Master's degree in Journalism/Electronic Media from The University of Memphis, Tony brings a wealth of expertise in marketing strategy, demand generation, and digital innovation.

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