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Afshan Nasseri is the founder of Aam Creative, established in June 2021 with a focus on cultural intelligence in marketing. As a social media influencer and content creator for Lifesforliving since June 2017, Afshan has built a substantial following and collaborated with various brands, achieving high engagement rates. Previously, Afshan held positions such as Partnerships Lead at The Cumin Club, Associate Marketing Manager at aavrani, and PR Intern at M&C Saatchi London, gaining experience in social media strategy, content creation, and public relations. Afshan's early career includes roles in integrated marketing at VICE Media, project management internships, and leadership in community projects. Academically, Afshan is pursuing an MSc in Strategic Marketing at Imperial College Business School, following a Bachelor of Commerce in Strategic Management and Arabic from McGill University.