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Daniela Hernandez, MS, is an accomplished Insights Manager specializing in media analytics at a4 Advertising, providing advanced client insights through multi-touch attribution and media mix modeling. With previous experience as a Senior Digital Marketing Strategist at Sailthru, Daniela developed strategic roadmaps and utilized Tableau for reporting tools tailored to e-commerce and publishing clients. At Medallia, Daniela excelled as a Senior Technical Analyst, designing program roadmaps and leveraging technical skills in Javascript and HTML to enhance client solutions. Prior roles include Process Engineering Manager and Customer Experience Insights Analyst at Altice USA, where Daniela focused on improving enterprise processes and customer experiences. Daniela holds a Master's degree in Marketing Analytics & Strategy from Fairfield University, a Data Analytics Certificate from Springboard, and a Bachelor's degree in Finance and Economics from Stony Brook University.