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Sigrún Ásta Einarsdóttir has extensive work experience in marketing and management roles. Sigrún Ásta is currently serving as the CMO/CTO at A4, where they are responsible for the digital development and marketing of the company's brands. Prior to this, they worked as a Marketing Consultant at Hvíta húsið, an ad agency, for three years. Sigrún also held various marketing and product management roles at Vodafone Iceland, where they were involved in developing and managing mobile services.

Sigrún Ásta Einarsdóttir completed their education with a Master of Business Administration (M.B.A.) degree from Háskóli Íslands in 2015. Prior to that, they earned a Bachelor's degree in Business, Management, Marketing, and Related Support Services from the same university in 2007. Sigrún Ásta received their high school education from MR between 1996 and 2000.