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Marcelo Fantini M.Sc currently serves as Chief Commercial Officer (CCO) and CCSO at A3Data, where the focus is on developing high-performance teams and innovative partnerships while integrating data analytics into consumer engagement. Previous roles include a position as a professor in postgraduate Management Brand and Marketing at IEC-PUC and extensive experience at FCA Fiat Chrysler Automobiles as Consumer and Market Intelligence Manager, responsible for market research and strategic decision support in Latin America. Marcelo holds multiple degrees, including a Master's in Marketing and Strategic Planning, an MBA in Management in the Automotive Industry, and a degree in Electrical Engineering with an emphasis on Telecommunications.